Case Study

Supporting Fan Engagement During the 2019 Raptors Championship

The Goal

To elevate fan engagement and strengthen their home-court advantage during the playoff run, the Toronto Raptors wanted to create a one-of-a-kind experience never seen before in the NBA by deviating from the standard single-colour playoff T-shirt in favor of multi-colours and designs.

The Challenge

Each home game required 25,000 custom T-Shirts, but printing them posed challenges due to:

  • limited space at Scotiabank Arena to warehouse thousands of T-shirts.
  • uncertainty in the number of games that would be played.
  • each t-shirt requiring a front, back and sleeve print, including sponsor logos (totally 75,000 prints)
  • sponsors were often finalized last minute - just 48 hours before game time.

How Entripy Got It Done

Entripy's just-in-time production model and ability to produce super customization in a condensed time frame allowed for the successful delivery of 25,000 custom T-Shirts in under 48 hours.

Entripy executed the whole process 11 times = 825,000 prints in a six-week span!

What Made Entripy THE Partner that Could Deliver

Entripy's solution provided the flexibility and quick turnaround needed to adapt to playoff dynamics and securing sponsorships.

Traditional screen printers would have required artwork weeks in advance to outsource to a 3rd party.

On-site, just-in-time production at Entripy:

  • gave the Raptors' Partnership Team: more time to secure sponsorships and drive additional revenue.
  • empowered the team to push creative limits, resulting in one of the most engaging and unforgettable playoff T-shirt campaigns in NBA history!

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The Yellow Box 5-Business Day Order Completion Promise

1

Order

Upload your artwork and submit order.

2

Proof

Receive digital artwork proof.

3

Approve

Approve proof and order details by 3:00 pm EST.

Production

Order enters production on next business day.

In-house Decoration, in Canada

We offer screen printing, digital printing, and embroidery — all done in-house in our Oakville, ON production facility.  This allows Entripy to deliver the uncompromising service, speed and value we are known for. 

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Speed You Can Count On

The use of proprietary technology allows Entripy to offer 5-business day order completion — a turnaround unmatched within the industry!

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Quality We Stand Behind

Every order undergoes multiple quality control checks. We're so confident in our products that we assure they are free from defects or misprints.

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Fast, Trackable Shipping

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