Tote Bags Guide - Picking the Best Material for Your Custom Reusable Tote Bag

Difference Between Tote Bags

When it comes to creating your very own reusable custom tote bags, you want something that will display your logo or design front and center, while being durable and long-lasting. Designing a tote bag is often the easier part but picking the best material and type of tote bag for your business can sometimes be the hardest part. With so many options, it’s essential to know the differences between each material so you can pick the best tote bag for your business and needs.

But before we jump in to that, lets start with one of the most asked questions, which is, why would I need tote bags?

Believe it or not, tote bags are an amazing marketing tool. If you’re a small business, then tote bags are a great packaging alternative for your products because customers will leave with something more than just a business card to remember your business by. Tote bags can also be used at trade shows for giveaways or to package employee appreciation swag bags. The reusable feature of tote bags means your business will get valuable exposure that you wouldn’t be able to get from a disposable business card or flyer.

If you’re convinced about customizing a tote bag for your business, then we’re here to help. We broke down the main materials that our tote bags are made of, to help you decide which tote bag is right for your business.


Cotton tote bags are a classic and popular option for custom bags. The smooth material of cotton makes it the ideal surface to print logos or designs on. Cotton tote bags are not only comfortable to wear or carry, but they are also easy to maintain – just throw them in the wash with your regular clothes and your cotton bag will be good as new!

Benefits of Cotton Totes

• Natural and biodegradable fiber

• Durable

• Smooth exterior and soft to the touch

• Strong and tear-resistant material

• Machine washable (it is recommended to air dry to avoid shrinkage)

Cotton Totes


This is a form of plastic that is popularly used to make reusable tote bags. You’ll often find most custom tote bags made of this material categorized under the name “non-woven tote bags.” Non-woven polypropylene totes are highly durable with a smooth exterior that is perfect for printing your logo or design.

Benefits of Polypropylene Totes

• Durable and strong

• High fabric density

• Made from recycled materials

• Can be woven or non-woven

• Chemical resistant

Polypropylene Totes


This material is commonly made from polyethylene terephthalate (PET), which is also known as the same material that is found in plastic drink bottles. This highly flexible material is of a thinner make, but the lightweight feel of it makes it ideal to keep it on hand for on-the-go errands and to carry or package lighter items.

Benefits of Polyester Totes

• Flexible material that makes it easily compactable – fold it into a pouch or put it into your pocket

• Water resistant

• Easy to clean/wash

• Wrinkle-resistant

Polypropylene Totes

Key Takeaways

Custom tote bags are a versatile promotional item that is suited for any business or organization. It’s a great and inexpensive marketing tool that will help you gain exposure and spread the word about your brand. All the materials presented in this blog are ideal for customizing tote bags with your logo. Picking the right tote bag depends entirely on your business needs, but regardless of which one you pick, your logo or design is sure to be center of attention!

Shop all tote bags here