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Design Tools for Non-Designers

The popularity of visual platforms has led to a wave of design apps promising to create stunning graphics at the click of a few buttons. The significance of visuals in your marketing cannot be understated. That’s why simply stating your company name when introducing yourself to a prospective client isn’t as effective as wearing a custom polo with your logo embroidered on it, for example.

The reason for this is that the brain processes images faster than verbal information. When people hear information, they’ll retain 10% of it, but if an image is paired with the information, people will retain 65% of it.

So, what do you do if you’re not a designer? Here’s the good news. You can still create some stunning visuals for your business even if you failed your high school art class.

We’ve rounded up some of the best online tools to help you create attractive images for your business.

1 - Logo Garden

Need a logo for your business or event custom t-shirts? Logo Garden has thousands of designs, fonts, colours and editing features to help you create a stunning logo in just minutes. And if you want to hire a professional logo designer, Logo Garden charges $39.99 to create a logo for you with up to 3 revisions.

2 - Canva

Canva is one of our marketing team’s favourite tools for creating social media graphics for its ease of use and multiple free pre-made design layouts for custom apparel Facebook cover photos, Instagram graphics and more. Canva does have a number of free stock photos and others that cost US$1 to use. There are no monthly fees. You only pay for graphics when you use them.

3 - Snappa

This tool is great for users who need to generate images for blog posts and social media posts. This easy to use tool has predesigned templates to allow you to create stunning graphics in just minutes. Snappa has a huge resource of high quality, royalty-free stock photography. You don’t have to pay a separate cost for graphics and templates.

4 - PicMonkey

This design tool allows you to edit photos and design graphics from scratch. PicMonkey is a great tool for people who don’t want to overcomplicate their lives with Photoshop, but just need a quick edit to their photos. Choose from a variety of fonts, filters, overlays and text tools to help you create the image you need. PicMonkey offers a free 7-day trial. After your trial, you can sign up for as low as $5.99 CAD/month (when you select the bill annually option).

5 - WordSwag

This very cool tool for android and iphone allows you to add text to your photos. Simply write your quote and WordSwag will design your text.

6 – PlaceIt

Looking for a lifestyle shot of your custom apparel? Simply add your logo to Placeit, pick an image that closely matches the customized t-shirt you ordered and voila! You can also use Placeit to see your logo on a book, a car, an ipad screen, a window and much more.